By connecting businesses and consumers into a single global market, the Internet has become a powerful marketing tool.

Northern’s Business – Marketing program is angled towards E-commerce and is designed to equip students with an array of high-tech marketing skills. They will learn how to sell ideas and services in the web environment, use web resources, prospect and generate sales through the Internet, develop Internet marketing plans and apply a wide variety of Internet marketing tools.

The first year of this program will provide students with a solid and essential foundation in business. In the second year, they will be immersed in the world of marketing and E-commerce.

A number of Northern’s Business courses are recognized by professional organizations for certification and professional designations.

• Canadian Professional Sales Association (CPSA)
• Certified Sales Professional (CSP) designation
• Retail Council of Canada
• Purchasing Management Association of Canada (PMAC)
• Canadian Institute of Marketing
• Canadian Direct Marketing Association (CDMA)

Employment Opportunities

E-Commerce (or E-Marketing) is more than marketing through web sites. Customer Relationship Management (CRM), database and non-web Internet marketing, such as email and newsgroups, wireless technology, and text messaging, and Web TV are just a few of the areas in which students could work as graduates of this program.

Work is available in retail, consumer product sales, and merchandising outlets, as well as financial institutions, service-related firms, non-profit agencies and government institutions.

Admission Requirements

Ontario Secondary School Diploma (OSSD)
Grade 12 English (C, M, U)
Grade 12 Math (C, M, U)

Or equivalent.

Or mature student status (an applicant who does not have a high school diploma or equivalent, and will have reached the age of 19 years on or before the start of the program). Mature students must undergo academic testing prior to admission into a program. Call the Admissions Office at 705-235-7222 for more details.

Note: Academic prerequisites for this program may be obtained free of charge through Academic Upgrading. Refer to the Post-Secondary Preparation section in this calendar for more details.

Program of Studies

Semester I
AC1004 Accounting I
BU1133 Introduction to Business Management and Organizational Behaviour
CM1903-A Communications I
IN1093 Computer Applications for Business and Technology (PC)
IN1013 Computer Applications I (CN)
GN1082 College Success
MA1004 Mathematics of Finance I
MR1033 Introduction to Marketing I

Semester II
AC2004 Accounting II
BU2003 Human Resource Management
CM2903-A Communications II
IN2313 Software Applications II (PC)
MA2033 Mathematics of Finance II
MR2014 Introduction to Marketing II IN2013 Computer Applications II (CN)

Semester III
BU3013 Macroeconomics
BU3043 Purchasing and E-Procurement
CM3103 Report Writing I
IN4143 Database
MR3003 Retailing and Electronic Commerce
MR3043 Advertising in the New Economy
MR3053 Internet Marketing

Semester IV
AC4053 Financial Management I
BU4013 Microeconomics
CM4102 Report Writing II
MA4004 Business Statistics I
MR4043 Market Research
MR4114 Sales and Salesmanship
MR6053 E-Business II and International Marketing

For program information:
Wendy Charlebois
Program Coordinator
705-235-3211 ext. 2243
charleboisw@northern.on.ca