Business – Marketing

Tuition and FeesSecond Career

Program Title: Business – Marketing
Credential Earned: Ontario College Diploma
Delivery: Full Time
Program Length: 4 Semesters
Program Status: Open

Program Codes
NORT – B007 (PC) Timmins Campus
NORT – B208 (CK) Contact North Kirkland Lake
Program codes are for September intakes except those that are indicated differently.

Winter Intake
B007W (PC) Timmins Campus
B208W (CK) Contact North Kirkland Lake


Program Description
By connecting businesses and consumers into a single global market, the Internet has become a powerful marketing tool. Northern’s Business – Marketing program is angled towards E-commerce and is designed to equip students with an array of high-tech marketing skills. They will learn how to sell ideas and services in the web environment, use web resources, prospect and generate sales through the Internet, develop Internet marketing plans and apply a wide variety of Internet marketing tools. The first year of this program will provide students with a solid and essential foundation in business. In the second year, they will be immersed in the world of marketing and E-commerce. A number of Northern’s Business courses are recognized by professional organizations for certification and professional designations:

  • Canadian Professional Sales Association (CPSA)
  • Certified Sales Professional (CSP) designation
  • Retail Council of Canada
  • Purchasing Management Association of Canada (PMAC)
  • Canadian Institute of Marketing
  • Canadian Direct Marketing Association (CDMA)

This program is offered through Northern Colleges Collaboration Program (NCCP)

For the January 2017 intake, your classes include professors and students from other partner colleges, brought together in a virtual classroom. All students will join classes through web-conferencing software using a computer, laptop or mobile device with a headset or earbuds with a microphone. Classes will be delivered at scheduled times (synchronous delivery) and will be recorded for later review. To allow for flexibility, students may join classes at the college or anywhere you have connectivity. Students will have access to all college services at the college where they register.

Learn more about Northern Colleges Collaboration Program (NCCP).


Career Opportunities
Customer relationship management, database and non-web Internet marketing, such as email, wireless technology, text messaging are just a few of the areas in which graduates may find employment.

Contact Information
Timmins Campus
Rose-Marie Deacon, Program Coordinator
Tel: 705-235-3211 ext.  2243
deaconr@northern.on.ca

Haileybury Campus, Kirkland Lake Campus, and Contact North
Roseanne Clyburn, Program Coordinator
Tel: 705-672-3376 Ext. 8822
clyburnr@northern.on.ca

Distance Learning Officer
Tel: 705-567-9291 ext.3673
kldisted@northern.on.ca

Admission Requirements
Ontario Secondary School Diploma (OSSD)
Grade 12 English (C, U)
Grade 12 Math (C, U)

Or equivalent

Or mature student status (an applicant who does not have a high school diploma or equivalent, and will have reached the age of 19 years on or before the start of the program). Mature students must undergo academic testing prior to admission into a program. Call the Admissions Office at 705-235-7222 for more details. Academic prerequisites for this program may be obtained free of charge through Academic Upgrading.

Application Process
Fall intake – Apply to this program on OCAS. When studies commence, you are automatically registered in the first year Business Fundamentals which is a common first year business program for Northern College’s two* and three year business programs in accounting, human resources management, marketing, and business general studies. *The two year Office Administration – Executive program has a unique first year Office Administration-General.

January Intake
Apply directly to the January intake program codes for the common first year Business Fundamentals program and upon completing this first year, you can register for the fall into the second year of the 2- or 3-year business program of your choice.

Semester 1
Same as Business Fundamentals.

AC1034 Introduction to Financial Accounting
BU1003 Introduction to Business Concepts
BU1103 Introduction to Human Resources
CM1903 Communications I – Model A
IN1003 Computer Applications for Business
MA1024 Business Math
MR1073 Introduction to Marketing
NA2053 Canadian Government
* Note: For January intake Canadian Government NA2053 is in Semester 1

Semester 2
Same as Business Fundamentals.

AC2034 Financial Accounting II
BU4033 Microeconomics
CM2903 Communications II – Model A
EL1113 Business Elective I
EV7003 Issues in Environmental Sustainability (Contact North only students CK, KL, HL)
MA2024 Business Math II
MR2003 Marketing II
NA2053 Canadian Government

* Students who apply for Business General or Business Accounting will take Spreadsheet Management (IN2003) as a business elective. Students who apply for Business Marketing or Business Administration Human Resources will take Organizational Behaviour (BU2063)

Semester 3
GN2133 Law and Ethics
BU3013 Macroeconomics
IN4143 Database
MR3003 Retailing and Electronic Commerce
MR3043 Advertising in the New Economy
EL1103 General Education Elective I (PC)
PH2103 Critical Thinking and Problem Solving (CK/KL/HL)

Semester 4
AC4053 Financial Management I
BU4013 Microeconomics
CM4102 Report Writing II
MR4043 Market Research
MR4114 Sales and Salesmanship
AC6023 Taxation 1
General Education Elective

Semester 1

AC1034 Introduction to Financial Accounting
This course gives hands-on training in fundamental accounting concepts as applied in service and merchandising firms. Students will be taken through a complete accounting cycle and will record and report financial transactions. Topics include recording entries, preparing financial statements and accounting for merchandising activities. This course will be essential for further study in financial accounting.

BU1003 Introduction to Business Concepts
In this course, students will be introduced to business in Canada, focusing on introductory topics for those interested in employment in a business management role. Topics of study will include the relationships between the areas of finance, human resources, marketing, and operations within an organization, business ethics and social responsibility, management concepts and practices, and an exploration of the entrepreneurial spirit. The course brings in numerous examples of practical applications with the involvement of the learners from real-life situations and personal experiences to analyze the concepts discussed. There is also key emphasis on developing awareness towards corporate social responsibility and the relation between ethical practices and management.

BU1103 Introduction to Human Resources
In this course, students will learn how proper recruitment/selection strategies, and training and development methods, maintain an organization’s competitive advantage. The integral role of job design and analysis in affecting compensation management and performance appraisal decisions will be examined. Students will investigate a variety of employment and health and safety laws as they relate to managing a diverse workforce. In addition, the fundamental principles of the union-management framework will be explored.

CM1903 Communications I Model A
Communications is a process that defines how we engage with the world. Writing is essential and represents the most important formal process of communication. Communications 1 is a practical course designed to help students strengthen both oral and written skills as required in industry today. Students learn theory and practical applications of good business/technical planning as well as advanced sentence-writing techniques. Students acquire knowledge of effective communication practices in today’s world of work and apply basic sentence techniques, paragraph strategies, and specialized oral and writing skills including proper usage of MLA format in business and/or technical writing situations. The students will also learn about the informal channels of communication that support the creation of authentic relations with peers, colleagues, family and the community. Instruction in both formal and informal communication processes combine to assist students to become successful members of the workplace and the communities in which they live. Students will be expected to exhibit professionalism in a diverse and inclusive classroom environment.

IN1003 Computer Applications for Business
Students in this course will gain practical hands-on experience using email, word processing, presentation, and accounting software. The Microsoft Office suite is the most prevalent used by business today and components of the Office package will be utilized in this course. Sage 50 accounting software is widely used across Canada by many small and medium sized businesses and will be the accounting software of choice. Students will record business transactions in the General Journal, Accounts Payables, Accounts Receivables, and Inventory modules. Students will also calculate and account for sales taxes.

MA1024 Business Math
In this course, students will begin with a review of basic arithmetic and algebraic manipulations, continuing with the following topics: ratios and proportions, percentages and the percentage formula, discounts, mark-ups and mark-downs, payroll scenarios, break-even analysis, and simple interest.

MR1073 Introduction to Marketing
This course is an informative introduction into marketing. Students will become acquainted with current Canadian marketing concepts, terminology and practices, examine strategies to apply them to contemporary marketing situations, and gain an understanding of how they affect an organization’s profitability. Students will also explore consumer and business marketing, product planning, building customer relationships and creating customer value. This course provides a basic understanding of Canadian marketing structures and techniques including defining and segmenting target markets and interpreting market research data.

Semester 2

AC2034 Financial Accounting II
In this course, students will examine, in more depth, select assets and liabilities found on the balance sheet as well as learn to account for equity transactions involving partnerships and corporations. Assets examined include cash, accounts receivable, notes receivable, plant, property, and equipment and intangibles. Liabilities studied will include short and long term notes payable, bonds, warranty liabilities and income tax liabilities.

BU4033 Microeconomics
This course is designed to introduce the student to the study of economics, beginning with the field of microeconomics. Topics include: supply and demand, elasticity, consumer choice, and production costs in the short and long run.

CM2903 Communications II – Model A
Communications 2 is a one-semester course which applies the oral and written communication tools learned in the first semester to specific business/technical applications as required by industry today. The student will enhance writing skills acquired in COMM1 and learn to produce effective documents including business letters, memoranda,emails, employment documents as well as reports and problem-solving documents as applicable to their field of study. The course presents the theory and practice necessary for the planning and presentation of short informal and formal reports and introduces the dynamics of planning and participating in meeting situations. Students will participate in mock interviews (as applicable), so that they are prepared to sell themselves as they transition into the competitive employment market. Students will continue to review grammatical structures and apply editing strategies to business/technical documents through both in-class activities and the usage of the customized online grammar tool. As with COMM1, the content will be inclusive and reflect the diverse workplace that students will find themselves in in the future.

EL1113 Business Elective I *
Business General and Business Accounting Students:
IN2003 Spreadsheet Management
In this course, students will have exposure to a comprehensive windows-based financial spreadsheet package to enhance their problem solving abilities. The package used will be Microsoft Excel 2013 for Windows. The student will use this as a tool to prepare various reports and presentations and applications which can be transferred in work commonly performed in the modern office. Students will gain hands on experience in learning and understanding the software, as well as creating and developing spreadsheet applications. Students will develop and enhance spreadsheets, charts, data lists, tables, macros and perform what-if analysis.

BU2063 Organizational Behaviour
In this course, students will be introduced to managing organizational behaviour in a Canadian business environment, at the same time keeping in mind the increasingly interdependent nature of the world economies. We examine management from the managerial as well as employee point of view, both in an individual and group context. There is significant emphasis on how OB research into the area of workplace experience of managers and employees contributes to the productivity of the organization. The course brings in numerous examples of practical applications with the involvement of the learners from real-life situations and personal experiences to analyze the concepts discussed. There is also key emphasis on developing awareness towards corporate social responsibility and the relation between ethical practices and organizational behaviour.

MA2024 Business Mathematics II
In this course, students will develop their skills and understanding of business mathematics involving interest calculations, compound interest, annuities, loan financing, bonds and investment decision making.

MR2003 Marketing II
In this course, students will follow the accepted concepts of marketing, current marketing principles/practices, and their applications as functional decision-making management tools.
Topics will include all aspects of product/service marketing and management, price determination and pricing strategies, distribution-related strategies, marketing communications strategies (including advertising, personal selling, sales promotions, event marketing and sponsorship, public relations and direct marketing) and non-profit marketing and global marketing.
This course builds on the foundation of MR1073 Introduction to Marketing I. Students will continue to examine current Canadian material on marketing and determine strategies for developing new products and services that are consistent with evolving marketing needs and principles of sustainability. Students will apply their knowledge in producing a marketing plan where they will set marketing objectives, develop a marketing mix, along with developing marketing strategies. Budgetary considerations will be taken into account, and evaluation criteria identified. Students will also contribute to the development of pricing strategies and participate in conducting market research to provide information needed to make marketing decisions. The development of analytical marketing skills will be emphasized through the use of problems and case studies.

NA2053 Canadian Government
This course is designed to enable the student to understand the operation, structure, and function of Canadian government. In addition students will watch and examine government action it its impact upon Canadians, the interaction between of the three levels of government. In addition, the historic, economic, social and political environments in which the government exists will be discussed.

Semester 3
GN2133 Law and Ethics
This course provides a basis for legal and ethical issues of importance to graduates and specifically covers torts, professional liability and contract law. Its goal is to begin preparing the student for professional designations and/or examinations.

BU3013 Macroeconomics
Macroeconomics presents an overview of the Canadian economy focusing on national trends such as unemployment, inflation and monetary/fiscal policies. The course will provide students with a basis to analyze current activities for predicting future trends as a basis for business decision-making. Discussions will focus on helping students apply theory about macroeconomics to current events.

IN4143 Database
This course will introduce the student to the many features and applications of Access. Access terminology and characteristics of a database will be covered. Students will learn to create,worksheet to an Access table and merging a Word form letter with an Access database. Prerequisite: IN1013 Computer Applications I, or IN1313 Software Applications I, or OF1136 Word Processing/Keyboarding Iquery, maintain, and present a database. Instructions will be provided on converting an Excel.

MR3003 Retailing and Electronic Commerce
This course follows a managerial, practical approach to retailing, focusing on the issues faced by the owner, the manager, or the employer of a retail organization. It assumes prior knowledge of marketing and covers the conceptual and analytical foundations necessary to understand all aspects of retail management. The emphasis in this course will be on the application of marketing/retail strategies and concepts to the retail environment. The students will be exposed to all of the essential ingredients
needed to run a successful retail establishment. These include: the nature of retail, retail strategies, store location and design, merchandising, merchandise management, finance, vendor relationships, human resources management and customer relationship management. – Prerequisite: MR2014 Introduction to Marketing II

MR3043 Advertising in the New Economy
This course covers the role of advertising in the marketing mix, basic media strategies, the advantages and disadvantages of various media in the creation of a complete advertising campaign. The five modules in this course include topics such as: advertising today, advertising planning, creating advertisements and commercials, media planning and specialized forms of advertising. Prerequisite: MR2014 Introduction to Marketing II.

EL1103 General Education Elective I (PC)

PH2103 Critical Thinking / Problem Solving
Critical Thinking/Problem solving will enable the learner to assess the arguments of others by equipping them with the skills to asses the truth claims put forward in support of a conclusion and to assess the structure and consistency of the argument itself. The learner will discover how to effectively construct arguments to advocate for their own positions. As a result, the learner will hone their ability to critique the claims of others, to understand and articulate their own opinions, and to make the best decision in a given set of circumstances.

Semester 4
CM4102 Report Writing II
This course is an extension of Report Writing I. As part of formal report preparation, students will study both primary and secondary research including the preparation of questionnaires, interviews and telephone surveys. In addition, this course introduces students to the dynamics of planning and participating in meetings. This course also includes an intensive treatment of job search techniques designed to help students prepare for the job market, participate in employment interviews and evaluate potential employees. Prerequisite: CM3103 Report Writing I.

AC4053 Financial Management I
This course introduces the main concept of financial management and its increasing importance in a business organization. Areas examined include, working capital management, capital structuring, capital budgeting, financial analysis and planning, business securities and taxes, financial markets, interest rates and project evaluation. Prerequisites: MA2033 Math of Finance II, AC2004 Accounting II.

MR4043 Market Research
This course will develop the understanding of the linkage between an organization and its marketing environment. Students will utilize hands-on web site locations to carry out some marketing research functions regarding secondary sources in the application of an actual market research study. Each student will experience the complete steps involving the process of designing and implementing the analyses of a study and will inform and update an actual client through a variety of methods including electronic mail. Prerequisites: MR2014 Introduction to Marketing II, and CM3103 Report Writing I.

MR4114 Sales and Salesmanship
This course deals with the nature of career opportunities in the selling and related fields, as well as the importance of building and maintaining quality partnerships with prospects and established customers. It will encompass the need to develop strong knowledge of the company, competition and products through the use and application of the internet and sales training. Students will have the opportunity to apply concepts and practices that relate to basic theories of human motivation through the use of persuasive communication strategies and electronic management principles and presentations that relate to the selling process. Students are given practical selling experience in the areas of industrial, non-profit, and retail selling in selected business organizations in the community. This course is approved by the Canadian Professional Sales Association and meets the Sales Institute’s requirements for sales training. Students successfully completing this course may be eligible to pursue the professional designation of CSP (Certified Sales Professional). Prerequisite: MR2014 Introduction to Marketing II.

AC6023 Taxation 1
This course develops the concept of a business-decision approach to taxation from a management prospective. It outlines the fundamentals of tax planning by stating the techniques and skills required to apply tax knowledge. It provides an overview of the fundamentals of income determination for Individuals.

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