Business – Marketing

Tuition and FeesSecond Career

Program Title: Business – Marketing
Credential Earned: Ontario College Diploma
Delivery: Full Time
Program Length: 4 Semesters
Program Status: Open

Program Codes
NORT – B007 (PC) Timmins Campus
NORT – B208 (CK) Contact North Kirkland Lake
Program codes are for September intakes except those that are indicated differently.

Winter Intake
B007W (PC) Timmins Campus
B208W (CK) Contact North Kirkland Lake


Program Description
By connecting businesses and consumers into a single global market, the Internet has become a powerful marketing tool. Northern’s Business – Marketing program is angled towards E-commerce and is designed to equip students with an array of high-tech marketing skills. They will learn how to sell ideas and services in the web environment, use web resources, prospect and generate sales through the Internet, develop Internet marketing plans and apply a wide variety of Internet marketing tools. The first year of this program will provide students with a solid and essential foundation in business. In the second year, they will be immersed in the world of marketing and E-commerce. A number of Northern’s Business courses are recognized by professional organizations for certification and professional designations:

  • Canadian Professional Sales Association (CPSA)
  • Certified Sales Professional (CSP) designation
  • Retail Council of Canada
  • Purchasing Management Association of Canada (PMAC)
  • Canadian Institute of Marketing
  • Canadian Direct Marketing Association (CDMA)

Career Opportunities
Customer relationship management, database and non-web Internet marketing, such as email, wireless technology, text messaging are just a few of the areas in which graduates may find employment.

Contact Information
Timmins Campus
Rose-Marie Deacon, Program Coordinator
Tel: 705-235-3211 ext.  2243
deaconr@northern.on.ca

Haileybury Campus, Kirkland Lake Campus, and Contact North
Roseanne Clyburn, Program Coordinator
Tel: 705-672-3376 Ext. 8822
clyburnr@northern.on.ca

Distance Learning Officer
Tel: 705-567-9291 ext.3673
kldisted@northern.on.ca

Admission Requirements
Ontario Secondary School Diploma (OSSD)
Grade 12 English (C, U)
Grade 12 Math (C, U)

Or equivalent

Or mature student status (an applicant who does not have a high school diploma or equivalent, and will have reached the age of 19 years on or before the start of the program). Mature students must undergo academic testing prior to admission into a program. Call the Admissions Office at 705-235-7222 for more details. Academic prerequisites for this program may be obtained free of charge through Academic Upgrading.

Application Process
Fall intake – Apply to this program on OCAS. When studies commence, you are automatically registered in the first year Business Fundamentals which is a common first year business program for Northern College’s two* and three year business programs in accounting, human resources management, marketing, and business general studies. *The two year Office Administration – Executive program has a unique first year Office Administration-General.

January Intake
Apply directly to the January intake program codes for the common first year Business Fundamentals program and upon completing this first year, you can register for the fall into the second year of the 2- or 3-year business program of your choice.

Semester 1 – Same as Business Fundamentals
AC1004 Accounting I
BU1073 Introduction to Business Management and Organizational Behaviour
CM1903 Communications I – Model A
GN1033 Health and Safety (PC) General Education Elective
MA1004 Mathematics of Finance I
IN1093 Computer Applications for Business and Technology
MR1033 Introduction to Marketing I
EV7003 Issues in Environmental Sustainability (CK/KL/HL)

Semester 2
Same as Business Fundamentals
AC2004 Accounting II
CM2903 Communications II – Model A
IN2013 Computer Applications II
MA2033 Mathematics of Finance II
MR2014 Introduction to Marketing II
BU1074 Principles of Human Resource Management
BU4013 Microeconomics
IN2042 E-Business and Web Research (CK/KL/HL)

Semester 3
GN2133 Law and Ethics
BU3013 Macroeconomics
IN4143 Database
MR3003 Retailing and Electronic Commerce
MR3043 Advertising in the New Economy
EL1103 General Education Elective I (PC)
PH2103 Critical Thinking and Problem Solving (CK/KL/HL)

Semester 4
AC4053 Financial Management I
BU4013 Microeconomics
CM4102 Report Writing II
MR4043 Market Research
MR4114 Sales and Salesmanship
AC6023 Taxation 1
General Education Elective

Semester 1
AC1004 Accounting I
This course gives hands-on training in fundamental accounting concepts as applied in service and merchandising firms. Students will be taken through a complete cycle and will record and report financial transactions. At every point in the course, students will examine the accounting decisions based on financial transactions taken from real work situations. This course will provide the foundation for general accounting principles with an understanding of a general and a trust account. The students will also understand the LSUC’s books and record keeping requirements and the obligations related to trust accounts, preservation of client property and withdrawal of trust monies. The student will have an understanding of financial statements and bank reconciliations.

BU1073 Introduction to Business Management and Organizational Behaviour
This course consists of an examination of the Canadian business environment and the management decision making process as an integral component of organizational behaviour.

CM1903 Communications I – Model A
Communications I is a practical course designed to help strengthen both oral and written skills. Students will be exposed to a variety of learning methods and communication formats. Emphasis will be placed on the use of appropriate structure, writing conventions and style. Students will also develop discipline-specific documents as well as learn the basics of portfolio assembly and presentation.

GN1033 Health and Safety (PC)
This course is an introduction to the Occupational Health and Safety Act and Regulations. Topics include the Act and several related regulations. The student will also complete a valid WHMIS certification course during the semester.

MA1004 Mathematics of Finance I
This course is divided into several building blocks. The primary focus is to start with fundamental arithmetic and algebra and apply the learned techniques to common business problem solving. In tandem, students will also learn several business mathematics techniques and their application.

IN1093 Computer Applications for Business and Technology
Students are introduced to commonly used features of the most widely used microcomputer applications – MS Word, MS Excel, and MS PowerPoint. Basic computer skills are required as prerequisites. A series of lectures, projects, and exercises will take advantage of Microsoft Office features. Word’s extensive menu, toolbar, and template features will be used to create various business documents. Project material is developed so that students will apply their software skills to course material throughout their program of studies.

MR1033 Introduction to Marketing I
Modern marketing involves much more than selling and promoting – marketing is the process of determining and satisfying the needs of customers. This means that students’ everyday lives are touched by one or more aspects of marketing. Students will learn how to be better consumers and then apply their understanding of marketing to analyze different marketing approaches used by actual businesses.

EV7003 Issues in Environmental Sustainability (CK/KL/HL)
Our human society is at a crossroads in terms of our management of the environment. Population growth, and the demands it continues to place on our available resources, has resulted in a situation in which the judicious management of those resources is no longer an option. This multidisciplinary, general education course is of interest to students of all walks of life and all intended professions, as a guide to how they can learn to live more sustainably in their personal and professional lives, and, in so doing, preserve the environment for the needs and enjoyment of future generations.

Semester 2
AC2004 Accounting II
This fundamental accounting concepts course deals with the basics of analysis and recording of transactions involving assets and liabilities. Because efficient management of cash flow is essential for the survival of any business, students will focus on this asset first. Consequently, the course begins with an introduction to cash management and control procedures used by different types of businesses. In the remainder of the course, students learn the fundamental/basic accounting concepts and techniques for recording other assets and liabilities. Students will apply these fundamental accounting concepts by completing a project for a “virtual business.”

BU1074 Principles of Human Resources Management
This course will teach students how to forecast the human resource needs of an organization within ambient sociopolitical situations.

CM2903 Communications II – Model A
Communications II is a continuation of Communications I and is designed to strengthen practical written and oral presentation skills. Students will apply the appropriate principles and formats to job-related documents and will continue to review grammatical structures and apply editing strategies.

IN2013 Computer Applications II
This course covers advanced computer applications including advanced Microsoft Office Word, Microsoft Office Excel, intermediate Microsoft PowerPoint and introduction to Microsoft Access. Topics include creating a web page from a Word document, form letters, merging to form letters, labels and envelopes, financial functions, amortization schedules, data tables, creating and querying a worksheet database, spreadsheet templates, linking worksheets, advanced animation, transitions and sound files for slide show presentations, and structuring databases. The lectures will be supplemented with in-class assignments and tests. This course is common in many programs therefore students should expect minor variations from the description presented here.

BU4013 Microeconomics
Microeconomics focuses on individual products and their prices. By studying the laws of supply and demand, students can see how prices are determined and be able to make wiser business decisions. The Canadian economy and individual commodities form the backdrop for the teaching of the laws of supply and demand, cost curve analysis, production and pricing. Students will track actual product prices and determine reasons for fluctuations.

MA2033 Mathematics of Finance II
This course begins with an introduction to common arithmetical techniques used in the world of finance. As the course progresses, students will progress to the more advanced techniques followed in financial problem solving. Students will also become proficient in the use of various financial calculators. Prerequisite: MA1004 Math of Finance I.

MR2014 Introduction to Marketing II
This practical, student-oriented course follows the accepted concepts of marketing, current marketing principles/practices, and their applications as functional decision-making management tools.
Topics will include all aspects of product development, marketing and management, price determination and pricing strategies, distribution-related strategies, marketing communications strategies (including advertising, personal selling, sales promotions, event marketing and sponsorship, public relations and direct marketing) and non-profit marketing and global marketing.

Semester 3
GN2133 Law and Ethics
This course provides a basis for legal and ethical issues of importance to graduates and specifically covers torts, professional liability and contract law. Its goal is to begin preparing the student for professional designations and/or examinations.

BU3013 Macroeconomics
Macroeconomics presents an overview of the Canadian economy focusing on national trends such as unemployment, inflation and monetary/fiscal policies. The course will provide students with a basis to analyze current activities for predicting future trends as a basis for business decision-making. Discussions will focus on helping students apply theory about macroeconomics to current events.

IN4143 Database
This course will introduce the student to the many features and applications of Access. Access terminology and characteristics of a database will be covered. Students will learn to create,worksheet to an Access table and merging a Word form letter with an Access database. Prerequisite: IN1013 Computer Applications I, or IN1313 Software Applications I, or OF1136 Word Processing/Keyboarding Iquery, maintain, and present a database. Instructions will be provided on converting an Excel.

MR3003 Retailing and Electronic Commerce
This course follows a managerial, practical approach to retailing, focusing on the issues faced by the owner, the manager, or the employer of a retail organization. It assumes prior knowledge of marketing and covers the conceptual and analytical foundations necessary to understand all aspects of retail management. The emphasis in this course will be on the application of marketing/retail strategies and concepts to the retail environment. The students will be exposed to all of the essential ingredients
needed to run a successful retail establishment. These include: the nature of retail, retail strategies, store location and design, merchandising, merchandise management, finance, vendor relationships, human resources management and customer relationship management. – Prerequisite: MR2014 Introduction to Marketing II

MR3043 Advertising in the New Economy
This course covers the role of advertising in the marketing mix, basic media strategies, the advantages and disadvantages of various media in the creation of a complete advertising campaign. The five modules in this course include topics such as: advertising today, advertising planning, creating advertisements and commercials, media planning and specialized forms of advertising. Prerequisite: MR2014 Introduction to Marketing II.

EL1103 General Education Elective I (PC)

PH2103 Critical Thinking / Problem Solving
Critical Thinking/Problem solving will enable the learner to assess the arguments of others by equipping them with the skills to asses the truth claims put forward in support of a conclusion and to assess the structure and consistency of the argument itself. The learner will discover how to effectively construct arguments to advocate for their own positions. As a result, the learner will hone their ability to critique the claims of others, to understand and articulate their own opinions, and to make the best decision in a given set of circumstances.

Semester 4
CM4102 Report Writing II
This course is an extension of Report Writing I. As part of formal report preparation, students will study both primary and secondary research including the preparation of questionnaires, interviews and telephone surveys. In addition, this course introduces students to the dynamics of planning and participating in meetings. This course also includes an intensive treatment of job search techniques designed to help students prepare for the job market, participate in employment interviews and evaluate potential employees. Prerequisite: CM3103 Report Writing I.

AC4053 Financial Management I
This course introduces the main concept of financial management and its increasing importance in a business organization. Areas examined include, working capital management, capital structuring, capital budgeting, financial analysis and planning, business securities and taxes, financial markets, interest rates and project evaluation. Prerequisites: MA2033 Math of Finance II, AC2004 Accounting II.

MR4043 Market Research
This course will develop the understanding of the linkage between an organization and its marketing environment. Students will utilize hands-on web site locations to carry out some marketing research functions regarding secondary sources in the application of an actual market research study. Each student will experience the complete steps involving the process of designing and implementing the analyses of a study and will inform and update an actual client through a variety of methods including electronic mail. Prerequisites: MR2014 Introduction to Marketing II, and CM3103 Report Writing I.

MR4114 Sales and Salesmanship
This course deals with the nature of career opportunities in the selling and related fields, as well as the importance of building and maintaining quality partnerships with prospects and established customers. It will encompass the need to develop strong knowledge of the company, competition and products through the use and application of the internet and sales training. Students will have the opportunity to apply concepts and practices that relate to basic theories of human motivation through the use of persuasive communication strategies and electronic management principles and presentations that relate to the selling process. Students are given practical selling experience in the areas of industrial, non-profit, and retail selling in selected business organizations in the community. This course is approved by the Canadian Professional Sales Association and meets the Sales Institute’s requirements for sales training. Students successfully completing this course may be eligible to pursue the professional designation of CSP (Certified Sales Professional). Prerequisite: MR2014 Introduction to Marketing II.

AC6023 Taxation 1
This course develops the concept of a business-decision approach to taxation from a management prospective. It outlines the fundamentals of tax planning by stating the techniques and skills required to apply tax knowledge. It provides an overview of the fundamentals of income determination for Individuals.

Download the complete Articulation Agreement list for Universities and Colleges (PDF, 113KB).
You can also visit OnTransfer. This site provides information and resources to help students and potential students find their way through Ontario’s postsecondary system.

Articulation Agreements – Universities

Program Degree at Receiving University
Algoma (Ontario)
Business Bachelor of Arts (Community Development)
Business Administration
Athabasca (Alberta)
Business-Accounting Bachelor of Management
Business-Marketing or Honours Bachelor of Management
Business Administration-Accounting or Honours Bachelor of Management with Major
Business Administration-Information Systems or Bachelor of Commerce or Bachelor of Commerce with Major
or Bachelor of Human Resources and Labour
Griffith (Australia)
Business Bachelor of Business
Business-Accounting Bachelor of Commerce
Business-Marketing Bachelor of Commerce (Accounting)
Business Administration
Business Administration-Accounting
Guelph (Ontario)
Business Administration Bachelor of Business Administration (Honours)
 
Fredericton (New Brunswick)
Business Bachelor of Science (Business Administration)
Business-Accounting
Business Administration
Business Administration-Accounting
Business Administration-Information Systems
Business Marketing
Community Economic and Social Development
Public Administration
Husson (Maine, USA)
Business Bachelor of Science (Business Administration)
Business-Accounting
Business Administration
Business Administration-Accounting
Business Administration-Information Systems
Business Marketing
Community Economic and Social Development
Public Administration
IOTI (Ireland)
Business Bachelor of Business (Mulitple Majors)
Business Administration Bachelor of Arts
Business Administration-Accounting
Business Administration-Human Resource Management
Business-Marketing
Lakehead (Ontario)
Business Administration Bachelor of Administration
Business Administration-Accounting Bachelor of Commerce (Honours)
Business Administration-Human Resources Management
Business Administration-Information Systems
Business Administration
Nipissing (Ontario)
Business Administration Bachelor of Business Administration
University of Ontario Institute of Technology (Ontario)
Business-Accounting Bachelor of Commerce (Multiple Majors)
Business Administration-Accounting
Business Administration-Human Resources Management
Business-Marketing
Ryerson (Ontario)
Business Administration Bachelor of Commerce (Business Technology Management)
or Bachelor of Commerce (Business Management)
Bachelor of Business Management
 
Windsor (Ontario)
Business Bachelor of Arts (General Labour Studies)
Business Administration Bachelor of Commerce (Honours Business Administration)
Algoma (Ontario)
Community Economic and Social Development Worker Bachelor of Arts (Community Economic and Social Development)
Community Economic and Social Development Administration
Law Clerk Laurentian (Ontario)
Bachelor of Arts in Law and Justice (Honours)
University of Ontario Institute of Technology (Ontario)
  Bachelor of Arts (Honours) in Legal Studies
Athabasca (Alberta)
Office Administration-Executive Bachelor of Professional Arts-Communications
Note 1: The information above is subject to change without notice at the institution’s discretion.
Note 2: Ryerson University may ask applicants to complete two or three university level liberal studies courses prior to admission.

Articulation Agreements – Colleges

Program Credential from Receiving College
Cambrian (Ontario)
All one and two year Business programs All one and two year Business programs
All three year Business Administration programs All three year Business Administration programs
Conestoga (Ontario)
All two and three year Businss programs Bachelor of Administration
Confederation (Ontario)
All one and two year Business programs All one and two year Business programs
All three year Business Administration programs All three year Business Administration programs
Humber (Ontario)
Business Business Administration-Professional Golf Management
Humber (Ontario)
Business Bachelor of Commerce (Multiple Majors)
Business-Accounting
Business-Marketing
Business Administration
Business Administration-Accounting
Seneca (Ontario)
All two and three year Business programs Bachelor of Commerce, Human Resources Strategy & Technology
Note: The information above is subject to change without notice at the institution’s discretion.