Business – Marketing

Domestic Admission Requirements
Ontario Secondary School Diploma (OSSD)
Grade 12 English (C, U)
Grade 11 Math (C, U)
Or equivalent

Or mature student status (an applicant who does not have a high school diploma or equivalent, and will have reached the age of 19 years on or before the start of the program). Mature students must undergo academic testing prior to admission into a program. Call the Admissions Office at 705-235-7222 for more details. Academic prerequisites for this program may be obtained free of charge through Academic Upgrading.

Application Process
Fall intake – Apply to this program on OCAS. When studies commence, you are automatically registered in the first year Business Fundamentals which is a common first year business program for Northern College’s two* and three year business programs in accounting, human resources management, marketing, and business general studies. *The two year Office Administration – Executive program has a unique first year Office Administration-General.

January Intake
Apply directly to the January intake program codes for the common first year Business Fundamentals program and upon completing this first year, you can register for the fall into the second year of the 2- or 3-year business program of your choice.

International Students – Admission Requirements and Information

1. English Proficiency, we will require one of the following:

• IELT Academic– International English Language Testing System
  • a minimum overall score of 6.0 must be achieved with no individual band score under 6.0; however, we will accept one band at 5.5.
• TOEFL (Test of English as a Foreign Language) – Computer-based overall minimum score of 79
• PTE (Pearson Test of English) Academic – Graduate Diploma: 58+
  NOTE: If your country of citizenship has English as its official language, we may accept alternate proof of English Proficiency

2. Proof of senior high school Diploma/Certificate with an equivalent Grade 12 Mathematics (50% min.) and/or Business/Commerce Stream.

****All educational documents must be submitted in English and will be dependant on the country of citizenship. For more information, contact the international admission office directly at INTLapply@northern.on.ca

Semester 1
Same as Business Fundamentals.
Semester 2
Same as Business Fundamentals.

Semester 3
AC3044 Managerial Accounting
BU3044 Operations Management
BU3103 Macroeconomics
MR3023 Consumer Behaviour
MR3033 Marketing Research
MR3063 Professional Selling
EL1103 General Education Elective I

Semester 4
BU4003 Business Law
BU4073 Entrepreneurship
BU4103 Professional Development
MR4003 Integrated Marketing Comm.
MR4013 International Marketing
MR4023 Social & Internet Marketing
PS3033 Abnormal Psychology

Semester 1
Same as Business Fundamentals.

Semester 2
Same as Business Fundamentals.

Semester 3
AC3044 Managerial Accounting (BCA209)
This course will cover the following concepts related to Managerial Accounting: Compare and contrast financial and management accounting. Apply costing concepts from a business point of view. Analyze cost behaviour as an aid to managers in making important decisions about future courses of action. Apply cost behaviour concepts as an important management accounting decision-making tool: cost-volume-profit analysis. Analyze the job-order costing model. Analyze activity-based costing. Compare and contrast variable versus absorption costing. Complete all components of a master budget. Calculate material, labor and overhead variances. Prepare an analysis for a variety of situations that will aid decision-making.

BU3044 Operations Management (BCG205)
This course will cover the following concepts related to Operations Management: Illustrate the importance of operations management in the context of an organization’s strategic plan. Assess the role of supply chain management, logistics, and inventory strategies to support operational requirements. Determine the layout for goods and service producers to maximize efficiency and support organizational goals. Assess the impact of product/service design processes and benchmarking on productivity to support the organization’s goals. Assess strategies for the scheduling of production and staff which support the most productive operations of a facility. Assess the impact of quality control and quality assurance systems and programs to support the organization’s goals. Apply qualitative considerations and quantitative methods to the management decision making involved in the day to day operations of a business. Appreciate the scope of subjects and knowledge necessary for effective and efficient management of business operations, and to optimize the customer value created. Understand the connection between the different types of decisions made by operations managers, and the different types of mathematical models available to support management decision making. Communicate clearly the results of analysis and the application of quantitative methods to operational decisions to the managers involved.

BU3103 Macroeconomics (BCO205)
In this course, students will discuss large-scale economic phenomena. Students will examine the behaviours of individual nations in a global economics context. Further, they will review the explanations for such things as prices and output in aggregate for an entire economy. Finally, they will examine technological change, global trade and the effect of tariffs.

MR3023 Consumer Behaviour (BCM205)
This introduction to consumer behaviour shows how the behavioural sciences help answer questions about why people choose one product or brand over another, how they make their choices, and how organizations use this knowledge to develop, evaluate and implement effective marketing strategies and to create value for the consumer. In addition, actual applications of consumer behaviour concepts to marketing situations are designed and executed by the students. As well, on a macro level, students will examine the social/cultural environment and will debate and discuss the ethical concerns that consumers have about behavioral marketing applications.

MR3033 Marketing Research (BCM204)
Marketing research provides organizations with information that can be used to make more informed marketing decisions. This course will examine the process of designing, gathering, analyzing and reporting information that can be used to solve a specific marketing problem or opportunity. Students will apply their knowledge in conducting a marketing research project for an organization.

MR3063 Professional Selling (BCM203)
This course will explore the world of building relationships in the sales field. Students will examine the steps in the preparation, presentation and the follow up of a professional sale. This course deals with a hands-on approach to developing the tools to be successful in most selling situations. Emphasis is placed on building a relationship based on rapport and trust. Students learn and practice the fundamentals of the sales process including, needs analysis, preparing sales presentations, handling objectives, confirming and closing the sale and the strategic importance of follow-up and providing exceptional customer service. Throughout the course role playing and case studies will be utilized to allow students to apply sound reasoning skills to solve
sales challenges.

EL1103 General Education Elective I

Semester 4

BU4003 Business Law (BCG204)
This course presents a practical study of Canadian business law, including the legal and administrative systems, torts, contracts, employment laws, and general legal considerations that arise for a business. In addition, students will assess intellectual property, patent, trademark, copyright, and franchising laws and apply them to business cases. Students will outline the structure of the Canadian legal system, describe torts and professional liability issues, determine the requirements that form contracts, explain the circumstances that enforce contractual obligations, describe legislation and its function in the marketplace, outline the concepts of real and personal property, and relate Ideas and information laws as they apply to business.

BU4073 Entrepreneurship (BCG203)
Many entrepreneurs plunge into the world of business with minimal training and may lack key skills to help maximize their chances of success. This course instructs the learner on essential skills to survive as an entrepreneur. This course focuses on two skill categories for entrepreneurs: Interpersonal business skills, and self-management skills. The interpersonal business skills portion will focus on the topics of: relationship management, negotiations,networking, and presentation. The self-management skills portion will focus on the topics of: self-care, mental health for entrepreneurs, stress management, diet and nutrition, and self-reflection. Risk management will also be taught in detail. This course will cover the following concepts; Describe the challenges of being an entrepreneur. Apply entrepreneur self-care practices with regards to stress management, as well as mental, and physical health. Describe how obtain and make best use of mentors and advisors. Describe the challenges of obtaining startup financing as well as the various sources to seek out. Identify instances when you should seek out professional help from lawyers and accountants. Describe the process of hiring an employee and how to deal with various employment challenges faced by entrepreneurs. Perform a risk analysis of the start-up company.

BU4103 Professional Development (BCM209)
This course will focus on the development of soft skills that are essential for succeeding in business and the workplace. The students will be provided with techniques and opportunities to develop presentation, networking and interpersonal skills that will assist in gaining employment and being more effective in a variety of business settings. Students will also build their marketable skills through involvement with a volunteer organization. Employers and graduates will interact with students as various career paths are investigated.

MR4003 Integrated Marketing Comm. (BCM207)
Marketers require a solid foundation in advertising, sales, promotion, media techniques and applications. In this course students will develop their skills as they apply fundamental principles and practices of marketing communications in a variety of industry, product, and service situations.

MR4013 International Marketing (BCM208)
The marketing student of today is required to develop a national and international understanding of business. Studying domestic and global patterns, students will learn to compare and contrast marketing applications from a management perspective. In this course, students will gain an understanding of the strategies and complexities of marketing products and services internationally, and apply their knowledge in a marketing simulation in which they will develop and implement a market entry and expansion plan for a multinational consumer products company. An experiential approach will be employed in the design of a marketing strategy for a global business opportunity.

MR4023 Social & Internet Marketing (BCM206)
In this course, students will study the conceptual foundation and practical techniques necessary for creating a comprehensive and effective social media marketing plan. Focus will be on identifying target audiences, setting attainable social media objectives, devising realistic platform-specific strategies and tactics, and monitoring and measuring progress and feedback of the plan. Students will be encouraged to engage in social media with a business focus and wherever possible, work with real clients in the development of their social media marketing plan.

PS3033 Abnormal Psychology
This course examines various perspectives of abnormal psychology. We seek to understand the nature, causes, and treatment of abnormal behaviour. Several theoretical viewpoints will frame our discussion of abnormal psychology. The patterns of abnormal (maladaptive) behaviour to be examined are: behaviour and emotional disorders of childhood and adolescence, eating disorders, substance-related disorders, anxiety disorders, dissociative and somatoform disorders, personality disorders, mood disorders, and schizophrenia. Students will also study treatment strategies and mental health law in Canada.