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Business – Marketing

Program Description
Credential: 2 – Year Diploma
Delivery: Full Time
Program Length: 4 Semesters

By connecting businesses and consumers into a single global market, the Internet has become a powerful marketing tool. Northern’s Business – Marketing program is angled towards E-commerce and is designed to equip students with an array of high-tech marketing skills. They will learn how to sell ideas and services in the web environment, use web resources, prospect and generate sales through the Internet, develop Internet marketing plans and apply a wide variety of Internet marketing tools. The first year of this program will provide students with a solid and essential foundation in business. In the second year, they will be immersed in the world of marketing and E-commerce.

Career Opportunities
Customer relationship management, database and non-web Internet marketing, such as email, wireless technology, text messaging are just a few of the areas in which graduates may find employment.

Start Date
January, May and September


  • Semester 1
    AC1004 Accounting I
    BU1073 Introduction to Business Management and Organizational Behaviour
    CM1903 Communications I – Model A
    GN1033 Health and Safety (PC)
    MA1004 Mathematics of Finance I
    IN1093 Computer Applications for Business and Technology
    MR1033 Introduction to Marketing I
    EV7003 Issues in Environmental Sustainability (CK/KL/HL)

    Semester 2
    Same as Business Fundamentals
    AC2004 Accounting II
    CM2903 Communications II – Model A
    IN2013 Computer Applications II
    MA2033 Mathematics of Finance II
    MR2014 Introduction to Marketing II
    BU1074 Principles of Human Resource Management
    EL1103 General Education Elective I (PC)
    IN2042 E-Business and Web Research (CK/KL/HL)

  • Semester 3
    GN2133 Law and Ethics
    BU3013 Macroeconomics
    CM3103 Report Writing I
    IN4143 Database
    MR3003 Retailing and Electronic Commerce
    MR3043 Advertising in the New Economy
    EL1103 General Education Elective I (PC)
    PH2103 Critical Thinking and Problem Solving (CK/KL/HL)

    Semester 4
    AC4053 Financial Management I
    BU4013 Microeconomics
    CM4102 Report Writing II
    MR4043 Market Research
    MR4114 Sales and Salesmanship
    AC6023 Taxation 1