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Business – Marketing

Program Description
Credential: 2 – Year Diploma
Delivery: Full Time
Program Length: 4 Semesters

By connecting businesses and consumers into a single global market, the Internet has become a powerful marketing tool. Northern’s Business – Marketing program is angled towards E-commerce and is designed to equip students with an array of high-tech marketing skills. They will learn how to sell ideas and services in the web environment, use web resources, prospect and generate sales through the Internet, develop Internet marketing plans and apply a wide variety of Internet marketing tools. The first year of this program will provide students with a solid and essential foundation in business. In the second year, they will be immersed in the world of marketing and E-commerce.

Career Opportunities
Customer relationship management, database and non-web Internet marketing, such as email, wireless technology, text messaging are just a few of the areas in which graduates may find employment.

Start Date
January, May and September


  • Semester 1
    AC1004 Accounting I
    BU1073 Introduction to Business Management and Organizational Behaviour
    CM1903 Communications I – Model A
    GN1033 Health and Safety (PC)
    MA1004 Mathematics of Finance I
    IN1093 Computer Applications for Business and Technology
    MR1033 Introduction to Marketing I
    EV7003 Issues in Environmental Sustainability (CK/KL/HL)

    Semester 2
    Same as Business Fundamentals
    AC2004 Accounting II
    CM2903 Communications II – Model A
    IN2013 Computer Applications II
    MA2033 Mathematics of Finance II
    MR2014 Introduction to Marketing II
    BU1074 Principles of Human Resource Management
    EL1103 General Education Elective I (PC)
    IN2042 E-Business and Web Research (CK/KL/HL)

  • Semester 3
    GN2133 Law and Ethics
    BU3013 Macroeconomics
    CM3103 Report Writing I
    IN4143 Database
    MR3003 Retailing and Electronic Commerce
    MR3043 Advertising in the New Economy
    EL1103 General Education Elective I (PC)
    PH2103 Critical Thinking and Problem Solving (CK/KL/HL)

    Semester 4
    AC4053 Financial Management I
    BU4013 Microeconomics
    CM4102 Report Writing II
    MR4043 Market Research
    MR4114 Sales and Salesmanship
    AC6023 Taxation 1

Semester 1
AC1004 Accounting I
This course gives hands-on training in fundamental accounting concepts as applied in service and merchandising firms. Students will be taken through a complete cycle and will record and report financial transactions. At every point in the course, students will examine the accounting decisions based on financial transactions taken from real work situations. This course will provide the foundation for general accounting principles with an understanding of a general and a trust account. The students will also understand the LSUC’s books and record keeping requirements and the obligations related to trust accounts, preservation of client property and withdrawal of trust monies. The student will have an understanding of financial statements and bank reconciliations.

BU1073 Introduction to Business Management and Organizational Behaviour
This course consists of an examination of the Canadian business environment and the management decision making process as an integral component of organizational behaviour.

CM1903 Communications I – Model A
Communications I is a practical course designed to help strengthen both oral and written skills. Students will be exposed to a variety of learning methods and communication formats. Emphasis will be placed on the use of appropriate structure, writing conventions and style. Students will also develop discipline-specific documents as well as learn the basics of portfolio assembly and presentation.

GN1033 Health and Safety (PC)
This course is an introduction to the Occupational Health and Safety Act and Regulations. Topics include the Act and several related regulations. The student will also complete a valid WHMIS certification course during the semester.

MA1004 Mathematics of Finance I
This course is divided into several building blocks. The primary focus is to start with fundamental arithmetic and algebra and apply the learned techniques to common business problem solving. In tandem, students will also learn several business mathematics techniques and their application.

IN1093 Computer Applications for Business and Technology Students are introduced to commonly used features of the most widely used microcomputer applications – MS Word, MS Excel, and MS PowerPoint. Basic computer skills are required as prerequisites. A series of lectures, projects, and exercises will take advantage of Microsoft Office features. Word’s extensive menu, toolbar, and template features will be used to create various business documents. Project material is developed so that students will apply their software skills to course material throughout their program of studies.

MR1033 Introduction to Marketing I
Modern marketing involves much more than selling and promoting – marketing is the process of determining and satisfying the needs of customers. This means that students’ everyday lives are touched by one or more aspects of marketing. Students will learn how to be better consumers and then apply their understanding of marketing to analyze different marketing approaches used by actual businesses.

EV7003 Issues in Environmental Sustainability (CK/KL/HL)
Our human society is at a crossroads in terms of our management of the environment. Population growth, and the demands it continues to place on our available resources, has resulted in a situation in which the judicious management of those resources is no longer an option. This multidisciplinary, general education course is of interest to students of all walks of life and all intended professions, as a guide to how they can learn to live more sustainably in their personal and professional lives, and, in so doing, preserve the environment for the needs and enjoyment of future generations.

Semester 2

AC2004 Accounting II
This fundamental accounting concepts course deals with the basics of analysis and recording of transactions involving assets and liabilities. Because efficient management of cash flow is essential for the survival of any business, students will focus on this asset first. Consequently, the course begins with an introduction to cash management and control procedures used by different types of businesses. In the remainder of the course, students learn the fundamental/basic accounting concepts and techniques for recording other assets and liabilities. Students will apply these fundamental accounting concepts by completing a project for a “virtual business.”

BU1074 Principles of Human Resources Management
This course will teach students how to forecast the human resource needs of an organization within ambient sociopolitical situations.

CM2903 Communications II – Model A
Communications II is a continuation of Communications I and is designed to strengthen practical written and oral presentation skills. Students will apply the appropriate principles and formats to job-related documents and will continue to review grammatical structures and apply editing strategies.

IN2013 Computer Applications II
This course covers advanced computer applications including advanced Microsoft Office Word, Microsoft Office Excel, intermediate Microsoft PowerPoint and introduction to Microsoft Access. Topics include creating a web page from a Word document, form letters, merging to form letters, labels and envelopes, financial functions, amortization schedules, data tables, creating and querying a worksheet database, spreadsheet templates, linking worksheets, advanced animation, transitions and sound files for slide show presentations, and structuring databases. The lectures will be supplemented with in-class assignments and tests. This course is common in many programs therefore students should expect minor variations from the description presented here.

EL1103 General Education Elective I (PC)

MA2033 Mathematics of Finance II
This course begins with an introduction to common arithmetical techniques used in the world of finance. As the course progresses, students will progress to the more advanced techniques followed in financial problem solving. Students will also become proficient in the use of various financial calculators. Prerequisite: MA1004 Math of Finance I.

MR2014 Introduction to Marketing II
This practical, student-oriented course follows the accepted concepts of marketing, current marketing principles/practices, and their applications as functional decision-making management tools. Topics will include all aspects of product development, marketing and management, price determination and pricing strategies, distribution-related strategies, marketing communications strategies (including advertising, personal selling, sales promotions, event marketing and sponsorship, public relations and direct marketing) and non-profit marketing and global marketing.

Semester 3
GN2133 Law and Ethics
This course provides a basis for legal and ethical issues of importance to graduates and specifically covers torts, professional liability and contract law. Its goal is to begin preparing the student for professional designations and/or examinations.

BU3013 Macroeconomics Macroeconomics presents an overview of the Canadian economy focusing on national trends such as unemployment, inflation and monetary/fiscal policies. The course will provide students with a basis to analyze current activities for predicting future trends as a basis for business decision-making. Discussions will focus on helping students apply theory about macroeconomics to current events.

CM3103 Report Writing I
This course is an extension of Communications I and II, and concentrates on the writing of business reports. The course introduces students to the methodology of researching, organizing, compiling, analyzing and interpreting information to solve business problems. Students learn the theory and apply it to writing short, informal reports, proposals and a long formal report. Prerequisite: CM2173 Communications II or CM2113 Communications II.

IN4143 Database
This course will introduce the student to the many features and applications of Access. Access terminology and characteristics of a database will be covered. Students will learn to create,worksheet to an Access table and merging a Word form letter with an Access database. Prerequisite: IN1013 Computer Applications I, or IN1313 Software Applications I, or OF1136 Word Processing/Keyboarding Iquery, maintain, and present a database. Instructions will be provided on converting an Excel.

MR3003 Retailing and Electronic Commerce
This course follows a managerial, practical approach to retailing, focusing on the issues faced by the owner, the manager, or the employer of a retail organization. It assumes prior knowledge of marketing and covers the conceptual and analytical foundations necessary to understand all aspects of retail management. The emphasis in this course will be on the application of marketing/retail strategies and concepts to the retail environment. The students will be exposed to all of the essential ingredients
needed to run a successful retail establishment. These include: the nature of retail, retail strategies, store location and design, merchandising, merchandise management, finance, vendor relationships, human resources management and customer relationship management. – Prerequisite: MR2014 Introduction to Marketing II

MR3043 Advertising in the New Economy
This course covers the role of advertising in the marketing mix, basic media strategies, the advantages and disadvantages of various media in the creation of a complete advertising campaign. The five modules in this course include topics such as: advertising today, advertising planning, creating advertisements and commercials, media planning and specialized forms of advertising. Prerequisite: MR2014 Introduction to Marketing II.

EL1103 General Education Elective I (PC)

PH2103 Critical Thinking / Problem Solving
Critical Thinking/Problem solving will enable the learner to assess the arguments of others by equipping them with the skills to asses the truth claims put forward in support of a conclusion and to assess the structure and consistency of the argument itself. The learner will discover how to effectively construct arguments to advocate for their own positions. As a result, the learner will hone their ability to critique the claims of others, to understand and articulate their own opinions, and to make the best decision in a given set of circumstances.

Semester 4
AC4053 Financial Management I
This course introduces the main concept of financial management and its increasing importance in a business organization. Areas examined include, working capital management, capital structuring, capital budgeting, financial analysis and planning, business securities and taxes, financial markets, interest rates and project evaluation. Prerequisites: MA2033 Math of Finance II, AC2004 Accounting II.

BU4013 Microeconomics
Microeconomics focuses on individual products and their prices. By studying the laws of supply and demand, students can see how prices are determined and be able to make wiser business decisions. The Canadian economy and individual commodities form the backdrop for the teaching of the laws of supply and demand, cost curve analysis, production and pricing. Students will track actual product prices and determine reasons for fluctuations.

CM4102 Report Writing II
This course is an extension of Report Writing I. As part of formal report preparation, students will study both primary and secondary research including the preparation of questionnaires, interviews and telephone surveys. In addition, this course introduces students to the dynamics of planning and participating in meetings. This course also includes an intensive treatment of job search techniques designed to help students prepare for the job market, participate in employment interviews and evaluate potential employees. Prerequisite: CM3103 Report Writing I.

MR4043 Market Research
This course will develop the understanding of the linkage between an organization and its marketing environment. Students will utilize hands-on web site locations to carry out some marketing research functions regarding secondary sources in the application of an actual market research study. Each student will experience the complete steps involving the process of designing and implementing the analyses of a study and will inform and update an actual client through a variety of methods including electronic mail. Prerequisites: MR2014 Introduction to Marketing II, and CM3103 Report Writing I.

MR4114 Sales and Salesmanship
This course deals with the nature of career opportunities in the selling and related fields, as well as the importance of building and maintaining quality partnerships with prospects and established customers. It will encompass the need to develop strong knowledge of the company, competition and products through the use and application of the internet and sales training. Students will have the opportunity to apply concepts and practices that relate to basic theories of human motivation through the use of persuasive communication strategies and electronic management principles and presentations that relate to the selling process. Students are given practical selling experience in the areas of industrial, non-profit, and retail selling in selected business organizations in the community. This course is approved by the Canadian Professional Sales Association and meets the Sales Institute’s requirements for sales training. Students successfully completing this course may be eligible to pursue the professional designation of CSP (Certified Sales Professional). Prerequisite: MR2014 Introduction to Marketing II.

AC6023 Taxation 1
This course develops the concept of a business-decision approach to taxation from a management prospective. It outlines the fundamentals of tax planning by stating the techniques and skills required to apply tax knowledge. It provides an overview of the fundamentals of income determination for Individuals.